If you are in marketing, either for your own company or in an agency like ours, you know how important the right software tool is to do your job. At Tier3 Agency, we are constantly looking for new tools to better serve our customers and ultimately make them more money. As we move into the new year, we thought this would be a great time to highlight seven of the mission-critical software tools that we leverage to do our job. Each of the providers listed is a tool or service that we use day-to-day in our own business, and no one paid for us to flatter them in any respect.
When you run marketing initiatives for loads of clients like we do, automation is the name of the game. Zapier makes automation easy with a seemingly endless number of integration partners, enabling you to automate nearly any process. We specifically utilize Zapier to pull lead data from Facebook ad campaigns and push that customer data into our CRM tool. This means all of our customer leads show up in one place so that we can better manage inbound requests. We also have this automation process set up to forward an alert to our email and cell phone every time a new lead comes in, ensuring nothing falls through the cracks.
The online reputation of your business is one of the most valuable digital assets that you have. It needs nurturing in order to thrive. Unfortunately, consumers are more likely to write a negative review when something goes wrong rather than a positive one when things go right. As a result, we believe that a good defense is a strong offense. Get More Reviews is an easy-to-use dashboard that prompts review requests to a site of your choosing, such as Google or Facebook. These review prompts are sent directly to your customers via text message or email, offering a 1-click link to post a 5-star review. The system also monitors and alerts you when a negative review rolls in so that you can send additional requests out to “offset” the bad rating. We think that for the price, Get More Reviews is the best solution on the market today.
Every business needs a CRM tool, and HubSpot delivers a powerful one that is completely free to use. They offer a lot of support material and ancillary services that make using HubSpot a no-brainer.
Chatbots are, in many ways, the way of the future. We all recognize how important automation is, and chatbots enable you to automate some of the discovery processes that you might have with a prospective customer. Mobile Monkey is easy to set up and use, and it works across different platforms including Facebook Messenger. Better yet, they offer a free tier which should work for most people’s businesses.
If you have been around the marketing block for a while, you have surely heard of the term “marketing funnel”. This is because a well set up funnel can create a great deal of new business interest. GetResponse enables you to set up an entire sales funnel, with landing pages and conversion tools, for a reasonable price. If you are an active marketer, you have most likely heard of another funnel provider that is extraordinarily expensive. We think GetResponse delivers similar functionality at a fraction of the cost.
Canva is your one stop shop for everything design. They make creative work accessible to everyone with an endless supply of great stock templates and easy to manage tools for making any and all design changes. From Instagram posts, to email design, Canva does it all and then some. The best part is that most of their platform is free to use, and all of the premium content is ridiculously affordable at just $13/month.
A big focus for our clients this year is text message marketing. The results from text message marketing blow traditional email out of the water. Typical open rates for email marketing is around 20% compared to around 97% for text messaging. This marketing strategy works well for keeping existing clients engaged and purchasing from you. We primarily utilize it for flash sales on products and services that we want to promote. The provider we use is Slick Text because they offer all the functionality we need at the most cost-effective price.
These tools mentioned are a few of the services we use daily, but we think they are some of the most important for taking your marketing game up a few levels.
If you are interested in learning more or want help in taking your marketing game to the next level, feel free to reach out!
Book a discovery call with our team today to learn more!
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