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The 7 Best Marketing Tools for 2021

If you are in marketing, either for your own company or in an agency like ours, you know how important the right software tool is to do your job. At Tier3 Agency, we are constantly looking for new tools to better serve our customers and ultimately make them more money. As we move into the new year, we thought this would be a great time to highlight seven of the mission-critical software tools that we leverage to do our job. Each of the providers listed is a tool or service that we use day-to-day in our own business, and no one paid for us to flatter them in any respect.

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The World Doesn’t Need Another Marketing Agency…

Yet, here we are. Marketing agencies get a bad rep, and frankly, a lot of that is warranted. “Online marketing gurus” have ruined things for all of us, including those who actually want to help their customers reach new business heights. If you run a business and decide it’s a good idea to grow via online channels, you will find no shortage of companies ready to take your money. This confusion of choice not only makes it hard to know what to look for but ultimately who you can trust when there are so many “experts” ready to help.

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Reverse Engineering Your Customer

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To Buy or Build… That Is The Question 🤔

You’ve decided that you need to start running online advertisements for your business, that’s awesome! The next question becomes how you go about setting up your ad campaigns. Should you spend your hard-earned cash on an “expert” to set up the campaign, or should you go about spending hours and days on end to set up the campaign yourself?

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A Beginners Guide to SEO

Before we dive into the world of SEO, I want to start by setting expectations. Getting to the top of Google is a great goal to set. However, actually getting there takes time and there is no way to “magically” place your website organically at the top of search results. I’ve learned this the hard and expensive way time and time again, so be sure to set realistic expectations for when you can expect to be found at the top of a Google search for specific keywords. For context, this could easily take up to a year.

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Let Your Customers Speak For You

We at Tier3 Agency offer affordable software solutions that go hand in hand with our marketing strategy work to help customers increase their reviews online, subsequently increasing their ability to convert new customers and further grow their business. Our solution sends text and email reminders to customers, prompting reviews on the most prominent channels. We tailor where customers send reviews on a weekly basis to continually optimize our clients online presence.

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Marketing Metrics You Need To Know

Like any discipline, one needs a baseline or barometer for measuring success. Marketing is no different, and there are many important metrics that should be tracked and measured for any business. The actual “goal” for the metric that you should aim for will depend on the industry or sector you are in, but here is a list of important metrics that should be tracked. We recommend that you look to see what standards exist for your industry and compare how you stack up.

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McDonalds and Influencer Marketing

At Tier3 Agency, we work extensively with clients to set up and run influencer marketing campaigns. If you are unfamiliar with the term, influencer marketing is essentially a marketing strategy where you leverage someones audience or network to drive sales or a call to action for a business. If you are active on Instagram and have ever came across a super fit person promoting a detox tea, then you have seen influencer marketing in action.

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The Golden Formula of Marketing

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Push vs Pull Marketing

Whenever I find myself using a “jargony” term with a client, I immediately feel inclined to write an article to better explain a specific marketing topic. The phrase of the day today was “Push vs Pull Marketing”.

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Lead Management As A Service

Most every business is able to handle the third step without any issue, some businesses are able to execute the first step through utilizing a company like Tier3 Agency, or another group. But the second step in the process often times goes unsupported.

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